Adam Lindsey

Senior Web Strategist at American Addiction Centers

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Adam's bio

I am an enthusiastic digital media professional passionate about helping businesses grow. A self- confessed data geek, I love problem solving, analyzing data and creating solutions accordingly which is a great fit for my line of work in the digital space.

My ideal environment embraces innovation and creativity. I am a true team player through and through and do whatever it takes to make the team and companies I work with smarter.

I would love to connect and discuss your business needs and challenges to see how we can tackle them together.

Experience

Explore my professional history and get to know the companies I worked at and the roles and responsibilities I've been assigned.

2015 - Current

Senior Web Strategist

American Addiction Centers

2008 - Current

Online Marketing Consultant

ConversionGrow

2014 - 2015

Regional Digital Marketing Strategist

Gannett

2013 - 2014

Digital Strategist

TN Media, a Gannett Company

2012 - 2013

Website Strategist

G/O Digital, a Gannett Company

2011 - 2011

Project Manager/Lead Developer

Renewable Energy Equipment Leasing

Senior Web Strategist

American Addiction Centers

Online Marketing Consultant

ConversionGrow

Collaborate with local businesses to provide consultation on achieving their business goals through online marketing (SEM, social, email, web design and development, content strategy) with an emphasis on lead generation and conversion.

Regional Digital Marketing Strategist

Gannett

Develop and execute digital marketing plans across 26 markets within the Central Group focused on lead generation, increased brand awareness and online visibility. Provide guidance for other marketing groups within Gannett USCP to ensure optimal campaign results are achieved.

Continued efforts for the Nashville market resulted in YOY increase in: total unique website traffic +280%, organic traffic +1700% and web leads +653%

Digital Strategist

TN Media, a Gannett Company

Identify business goals and provide consultation on achieving those goals through digital/ online marketing solutions (SEM, social, display, email, web design and development), by working directly with local businesses and providing direction to 6 multi-media executives.

Created PPC strategy for local junkyard which resulted in 220 leads within 20 days. Made budget increase and campaign adjustments to continue to increase monthly leads resulting in 3,731 leads in first 6 months with a 8.42% CTR, 40% conversion rate and a $3.21 CPL.

Created custom landing page solution to highlight at-risk vehicle inventory for a large trucking company. Increased monthly leads from 26 to 93 and conversion rate from 5.3% to 9.4% within 3 months. Provided design strategy, CMS recommendation, information architecture and conversion optimization strategy for their custom website redesign.

Created strategy for a PPC campaign in multiple states for a national moving company. Increased conversion rate from 10.7% to 17.6% and 30% over first 3 months of campaign. Improved conversion rates along with lead quality implementing negative keywords and identifying new opportunities. Generated 596 leads from November '13 through January '14 while keeping conversion rates steady at 29%.

Lead team to goal achievement on consistent basis, taking under-performing team (averaging 60% to goal) to over 100% in two months.

Led department- wide initiative to increase company’s digital, social and online exposure to drive brand awareness and increase leads by partnering with marketing, client solutions and advertising to create an effective content strategy.

Created plan including site restructure and content strategy based on keyword research for our main B2B website which resulted in a 270% spike in unique visitors in the first month. Continue to see month over month increases in traffic and rankings for targeted keywords. Created B2B SEM campaign resulting in over 300% ROI in first two months.

Website Strategist

G/O Digital, a Gannett Company

Quote website design and development through directly consulting local businesses and partnering with multi-media executives across the US to develop website strategies including conversion optimization.

Manage extreme project volume (over 700 projects in one year) while driving go-to-market strategies and pricing solutions for new products.

Deliver client and multi-media executive training to ensure proper adoption of solutions.

Project Manager/Lead Developer

Renewable Energy Equipment Leasing

Lead development team to enhance product offerings and website features.

Completed projects ahead of deadline, enabling team to implement additional functionality above and beyond scope of work.

Managed successful SEO campaign and site re-design, achieving #1 Google ranking for company.

Education

See where I spent time studying and gained early knowledge to prepare for my professional life.

Southern Polytechnic State University

Information Technology

2009 - 2011 Minor in Business Management

Skills

A concise list of some of the most valuable professional skills I possess. My tricks of the trade and what I can bring to the table.

SEO

Web Analytics

Digital Marketing

Lead Generation

Web Development

SEM

WordPress

Email Marketing

Online Marketing

CSS

JavaScript

Drupal

Web Design

Google Analytics

Strategy

Project Management

Google Adwords

E-commerce

Integrated Marketing

Social Media Marketing

Blogging

HTML/XML

Website Development

Web Marketing

Online Advertising

Conversion Optimization

Interactive Marketing

Web Content Management

Web Marketing Strategy

Digital Strategy

CRM

Social Marketing

Search Advertising

Web Strategy

Scrum

Marketing Strategy

Digital Media

Content Strategy

Analytics

Information Architecture

Keyword Research

B2B

Mobile Marketing

Marketing

Link Building

Display Advertising

Testimonials

Hear what some of my clients and colleagues have to say about me after working together on various projects throughout my career.

John Ward

Vice President Sales and Advertising - Gannett

Adam is an excellent digital leader and one of my most trusted advisers regarding digital strategies. Adam worked with my teams, supporting guiding, and leading those teams as they worked with their client's digital advertising and marketing solutions needs. He was responsible for the success of dozens and dozens of client campaigns, and he has built and impressive track record of successful campaigns and strategies. Adam was also the person who led the team building our TN-Media BtoB website and was the driver of our much needed lead generation strategy project. Adam was instrumental in our success at TN-Media and I highly recommend Adam as a highly competent digital expert for any organization that needs a high level of digital expertise.

Megan McCrea

International Digital Director: Sales, Strategy, Development

Adam is enthusiastic and passionate about everything he does and genuinely wants to help everyone around him succeed. He understands how to integrate all forms of digital media for his clients to help grow their business. I have seen him work with clients to build websites, establish digital marketing campaigns and ultimately drive leads/ sales. Personally, I turn to him for advice on everything from my personal business to technology. He is the ultimate idea person and I have no doubt will succeed at anything he does.

Allyson McKinney

International Digital Client Success Manager at AdTaxi Networks

Adam is a visionary and makes decisions with the future in mind. Adam is always super enthusiastic and eager to learn. He is a hard-working, team player who adds tremendous value to every relationship he makes with others. Anyone who works with Adam can attest to his efficient and effective communication, creative thinking, and understanding of digital marketing in today’s ever-evolving marketplace. He has the passion, the vision, and the persistence to succeed in any role he tackles.

Grant Hickman

Website Specialist at G/O Digital

As I began my position as Website Specialist at G/O Digital, Adam was transitioning to Digital Strategist at TN Media. Adam trained and prepared me for my new role, bestowing me with a large number of resources and invaluable knowledge surrounding Website Pre-Sales, Marketing, Time Management, and the structure/process of G/O Digital.

Over the past year, he has continued to be a mentor and resource for all things Marketing, breaking down sales processes/strategies and informing my understanding of the business and how best to perform in my position. Not only have I seen myself grow as a result of Adam's advice, but I've seen him grown in knowledge and experience as Digital Strategist. He quickly assesses client's current marketing position and instantly knows what best to recommend, within their budget, be it PPC, SEO, Email Marketing, Retargeting, Website Development, or other digital products.

As he works adjacent to me, within Gannett, I've seen him manage and grow http://www.tnmedia.com, the new brand site for The Tennessean (Gannett), and have personally seen the analytics and growth behind the curtains.

I've also worked directly with Adam and his sales team on several Web Development Sales, in a pre-sales role. His knowledge of the company and technical expertise has simplified and eased my role in every instance. He's very thorough at gathering the appropriate information to allow me, in my role, to develop an accurate Website Quote and Audit, and I've seen a large success rate in every project I've shared with Adam.

I would recommend Adam for any position that allows him to manage Digital Marketing Strategy on a larger scale. He has a great mind for the big picture and the ability to tweak Digital Strategy on the most detailed level increase it's effectiveness. I could see Adam leveraging his abilities if he managed a team that he could guide and have deploy his strategies. I believe Adam would be a great candidate for anything Digital.

Teng Zhao

Graduate Research Assistant at Southern Polytechnic State University

Adam was my supervisor when I worked as a software developer during an internship at Renewable Energy Equipment Leasing. He has a great ability to create unique solutions to problems and is very good at streamlining processes. After obtaining business requirements from the President of the company, he would work with the Product Owner to create a Product Backlog. Once we had all of the requested features, he would break the items into sprints and work with the development team to deliver those requirements. He assigned me tasks to keep me working and learning. Whenever I had problems, he would always come over to help me. With his great web development skills and background he made the company's website very user-friendly and much more intuitive. In addition, he also came up with brilliant ideas to streamline company procedures in order to increase productivity of other employees by automating many of the manual processes.

Neil Wingate

Independent Systems Admin, Developer, Business Analyst - Salesforce.com Specialist

Adam is an excellent collaborator and skilled web developer. His patience and attention to detail bring confidence to my own efforts and the resulting performance of the systems being developed in cooperation with him.

Bonnie Campion

Custom Publishing Specialist at Florida Today

Adam is great to work with. He listens well and then is able to translate input into a plan that serves the need of his clients. He'll take the time to make sure you understand his proposals and thought process.

Jared Ray

Account Director at Yodle

Adam knows his stuff and has a great attitude under pressure.

Deborah Sanderfur, MBA

Director of Sales, Emma Inc.

Absolutely loved working with Adam! Great work ethic, extreme drive and total go-getter. Always on the lookout for the customer's best interests, and focused on the company's bottom line. Outstanding knowledge and expertise in digital media and campaign planning, but his ability to connect with a wide variety of clientele really sets him apart.

Contact

Get in touch with me if you would like to do business together, share an idea or just say hello.

Greater Nashville Area

615-422-7144

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